No-Compromise FormulationsWe had one rule throughout our formulation journey - no shortcuts, no compromises. We are razor focused on what we are here to do: create world-class skincare and haircare formulations that embrace and celebrate our ethics. So we found the best ingredients that are backed by scientific efficacy, we ensured we chose from farms that are responsible and certified organic, we replaced commonly used animal by products with equally result oriented plant based alternatives, all of this against the backdrop of our commitment to planet positive impact.
Read the list of harmful ingredients we have done without
Read the list of animal based ingredients we have replaced
We Push for Better Standards
Whether it's why skincare only uses fair, thin, young, female models, whether it's about fooling customers with false marketing and hidden ingredient lists or whether it's about reducing packaging material, we challenge the status quo. If it doesn't fit our ethics, our values, we push until we create new standards.
Read about our certifications
Watch how to upcycle your empty bottles
We Are TransparentWe have done all of this for you. So why would we keep it to ourselves! We want to bring you in on our journey, on our learnings. We want you to know exactly what your ingredients are, where they're coming from, what they're doing on your skin and why it works. Knowledge is power and we want to give you the power to make informed decisions.
Read why we chose these ingredients for you
Read how many steps it takes from farm to bottle